The right web-marketing strategy consists in the combination of three very important factors.
Visibility of your business.
Visibility is a very important factor for a company. You need to let potential customers know your presence in the area, reproducing your brand or communicating a clear and effective message, which can arouse interest and curiosity.
The positioning of a website on search engines comes from the need to “give visibility” to your website through search engines and increase traffic and visitors. Everyone has a desire: to reach the first page of Google with relevant keywords related to the company’s business. And the reason is very simple. According to some recent studies, 96% of users do not search beyond the first page, that’s why and it matters that a website is visible in the top 10 positions.